Tomas Maier

Bottega Veneta SS08 backstage (menswear)

As I said yesterday, I love to see what models do before walking down the runway. And I hope you like it too.


 

Tomas Maier presents Bottega Veneta's resort collection in a rather unusual way

Tomas Maier - you know, the German guy whose designs are absolutely superb - will soon introduce a distinctive and innovative way of presenting his new Resort womens collection for Bottega Veneta, that will complement the scheduled shows at Bottega Veneta's showroom in New York next week.

The innovative presentation consists on a set of CD's that will mailed to a select international group of editors. These CD's will feature everything from the runway presentation to refined comments by Tomas Maier himself. “Our aim is to make it easier and more convenient for you to see the collection—on your own schedule,” the company recently said. Such a marvelous idea does not only save vasts amounts of money to Bottega Veneta, but it allows editors too analyze the resort line with a diverse perspective - the sudden emotional rush a garment can cause, that does not allow the front-row editor to think rightly, is gone for good. Also, for those who either did not receive the CD's or whose mail lost them, will have access to the same footage via the Internet. Bottega Veneta will send these persons a ultra-secret password, so they are to see the groundbreaking presentation.

 

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