Ashley Olsen

Women’s Wear Daily reports that Mary-Kate and Ashley Olsen have signed a deal with J.C. Penney to launch Olsenboye, a junior brand that will be exclusive to the chain. Olsenboye, which is the Olsens’ ancestral name, will fall into Penney’s good and better price tiers, retailing from $20 to $50.

Kirsten Dunst, designer Alexander Wang, Greek shipping heir Stavros Niachros, Mary-Kate and Ashley Olsen in their Maison Michel animal ears were in Tokyo for a party at fashion boutique Opening Ceremony. SNL star Andy Samberg joked to WWD, “I come to Tokyo once a week. I have a lot of stocks out here…I’m mainly just here on business.”

MARY-KATE and Ashley Olsen are developing new pieces for men with the same aesthetic as the ROW women's collection, VOGUE uk reports

Ashley Olsen is focusing on her fashion career.

Mary Kate and Ashley Olsen have announced plans for menswear under their high-end line The Row. The Row for men will debut for Fall 2009. SHOP THE ROW WOMENS