Mary-Kate Olsen

Women’s Wear Daily reports that Mary-Kate and Ashley Olsen have signed a deal with J.C. Penney to launch Olsenboye, a junior brand that will be exclusive to the chain. Olsenboye, which is the Olsens’ ancestral name, will fall into Penney’s good and better price tiers, retailing from $20 to $50.

Kirsten Dunst, designer Alexander Wang, Greek shipping heir Stavros Niachros, Mary-Kate and Ashley Olsen in their Maison Michel animal ears were in Tokyo for a party at fashion boutique Opening Ceremony. SNL star Andy Samberg joked to WWD, “I come to Tokyo once a week. I have a lot of stocks out here…I’m mainly just here on business.”

MARY-KATE and Ashley Olsen are developing new pieces for men with the same aesthetic as the ROW women's collection, VOGUE uk reports

MARY-Kate Olsen is excited about all the discounted merchandise for the taking at Barneys, PAGE SIX reports.

Mary-Kate and Ashley Olsen are teaming up with Steve Madden to launch Elizabeth and James shoes.