Sean William Salim is the designer behind baby-born label S2VS - a creative label with a bright future ahead.
So Sean, where are you currently living at?
I live at my studio. I have a bedroom, an office and a showroom.
Oh that's kinds cool I think, so would you consider yourself as a workaholic?
I jump straight to work, or if I have interns that day I'd take a shower first haha. I consider myself as a heavy worker, but not by choice. Work can’t finish itself…
Exactly. What are you currently working on? Fall 08 collection?
I’m currently trying to rescue Spring summer 08!, though I have fabric coming in for Fall 08.
Great, what types of fabric will you be working with? Because I loved what you did with that denim.
SWS: I have much more control this time, because I actually went to the fabric shows. I totally was late and unprepared for spring. I have a distressed silver denim coming in from Japan lots of knits that look like woven and almost no color!
Oh, nevertheless your collection was well put together for the time you had. I believe that knits are always an essential item when it comes to winter lines, and dark palettes compliment them extremely well.
Thank you. Yes there will be lots of knits!...The PR for the spring was a snowballing nightmare though which explains for the bad sales
So you are as well in the process of creating a good working team?
Yes. I've been flying solo and it did not work out. I am hiring a team for in-house sample and production in Indonesia
Intelligent move. So how did you came up with your spring designs?
1/4 of the styles came from my senior thesis at Parsons school of design! It's just a take on today's youth culture street and party, art and politics
Oh you are a Parsons graduate! What an honor haha
What artist are you influenced by?
Wow lots…Yayoi Kusama is amazing…well…I don't know who else to point out, I love bits and pieces of everyone, there's a little Brancusi in the collection (the gold pant)
Yep that’s right. Which items do you consider to be the essential pieces of your line? And why?
I believe that the gray and indigo button down shirts as well as the bomber jacket, which were all finished by hand, are key items in my latest collection.
Wow that's impressive. You definitively seem like a hard working man.
Yeah as do you ;-)
And I believe that nowadays that's truly valuable, don't you think? How long do you think it will take for you to create your ideal label?
I hope to nail it right with the launch of fall 08, But for it to generate any income and be considered 100% successful, it could take 3 years.
Well that's fashion and if you are able to establish a successful business in three years you are definitively going to become even bigger
Do you think that you will have included shoes and/or an accessories line by that time?
Well, I would love to get into accessories. We will cross our fingers for fall/winter…I mean, I already have ideas for gloves and shoes, hats and scarves.
Do you have any other plans that you would like to do in the near future?
I am thinking of tapping into women's, or a different and much more mass produced label for department stores
That's a very astute work plan
Yeah, I definitely have expansion plans in mind already, but again, it depends on the new team I will be getting.
How big do you think it will be?
I'm targeting 7. But keep in mind this is Indonesia, and it's only production team. Over here, I will have to use showrooms and PR firms.
Exactly, that's a pretty good team I think. Will you continue designing skinny jeans?
Yes and no
When do you think you will stop?
I think the skinny style is getting old, but it does look good on (some) people. I am going to do other styles on top of the skinny
I feel the same way…for instance?
Well, you can only do so much with men's jeans; you can do a straight cut and…that’s it…I really won't be doing much else
But you'll keep slim fits anyway right?
Yeah, my ideal customer is younger. It's that body type. 18-28 or so
[Silence. We don’t say a word]
I was just thinking the other day... I really need to contact Teen Vogue! I heard they're genius actually.
Haha you definitively should!
It's weird because I've had responses so far...that's labeled me as Raf…or Jeremy Scott, or Material boy and bunch of others...and guess what? I am all of them - how'd you like that? ;-)
His Raf by Raf Simons line had a similar aesthetic (in general) and Material Boy also aims to the young customers.
I don't think it's bad that I embody some of their visions.
Not at all, they are great representatives of today's youth, but I believe that your label is more urban.
Yeah. And then now they're going to label me next to an urban designer...lol that's how the market is…they judge. But there's nothing I can do about it :-)
Haha I know that's why I seriously think that you should always include a piece or two of really avant-garde styles
I have to take you out for lunch when you get back
Would love to talk fashion in person
Haha we definitively should
And so the interview ends and we arrange future plans.
For information and availability, go to www.s2vs.com