[0]

Lancôme ambassador Anne Hathaway unveiled Magnifique, Lancôme's newest fragrance, at Grand Palais, Fashion Week Daily reports.

Hathaway, who in January joined the Lancôme family, will front the new Peter Lindbergh-directed campaign for the brand's new feminine line. The celebrated occasion was ushered in to the music of Cole Porter. In addition, Lancôme will launch a new Web site, Magnifique-Women.com, as a platform to connect and celebrate women via video.