Ciara to Be New Face of Rocawear

R&B/hip-hop singer Ciara is officially the new spokeswoman for Rocawear clothing, of whom rapper Jay-Z is the founder, it was announced at Ciara's promotional appearance for the campaign at Macy's today (wednesday). The new campaign she's participating in is called "I will not lose." "I love the fact that there's a meaning with the clothes. That's my mentality for myself, I will never lose," said the artist on her involvement with the label. "I love that the line is broadening towards older audiences, because I'm getting older too, so I'm growing with it." The campaign, and a promotional video for it featuring Ciara dressed in Rocawear clothes, can be found at the website http://www.iwillnotlose.org/. [img_assist|nid=5029|title=CiaraRocawear|desc=|link=node|align=left|width=452|height=640]