Just yesterday, Beyonce officially became the new face of Emporio Armani's Diamonds fragrance, complete with a big launch at the Herald Square Macy's in NYC. The first 150 people to pick up a bottle even got to meet the R&B singer herself. She has also previously done two fragrance campaigns for Tommy Hilfiger. She also performed during an Armani showing in 2006, so is no stranger to the design house.

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