Just yesterday, Beyonce officially became the new face of Emporio Armani's Diamonds fragrance, complete with a big launch at the Herald Square Macy's in NYC. The first 150 people to pick up a bottle even got to meet the R&B singer herself. She has also previously done two fragrance campaigns for Tommy Hilfiger. She also performed during an Armani showing in 2006, so is no stranger to the design house.

Submitted by Nisha on Fri, 2007-08-17 20:06.