More Legal Battles for the Fashion Set: Levi's Suing Polo Ralph Lauren denim | jeans | lawsuits | Levi's | news | Polo Ralph Lauren | Ralph Lauren Levi's, known to many as the grandfather of denim and revered by celebrities and real people alike for their perfect jeans, has filed a lawsuit against Polo Ralph Lauren for copying their trademarked pocket stitch design. Levi’s said Polo Ralph Lauren “has in the past and continues to manufacture, source, market and/or sell clothing that displays stitching designs that are confusingly similar to [Levi Strauss & Co.’s] arcuate trademark,” WWD reported. A post at Ethnic Denim Fashion Blog sums it up best: "Intellectual property is very a huge deal in fashion today. Designs are the backbone of any design house, one bad season and you might as well shut down." It's true-- intellectual property has become a very heated topic in fashion. usually, we see low-end stores like Forever 21 shamelessly copying the designs of high-end designers like Anna Sui, Diane Von Furstenburg, and many more. Therefore, it is an interesting twist to see someone accuse an established designer house like Polo Ralph Lauren of copying a design -- it will be interesting to see these two companies to head to head! » Nisha's blog | login or register to post comments | email this page | printer friendly version Submitted by Nisha on Tue, 2007-07-24 21:57.