Gwen Stefani Suing Forever 21

Singer and L.A.M.B. designer Gwen Stefani is suing retail giant Forever 21 for trademark infringement. Apparently, Forever 21, which is popular with teenage girls, "changed a couple of words in the Heart/Box Trademark, which are inconspicuous and likely to go unnoticed by a consumer."

The lawsuit says that Forever 21 used the same design and just changed the word "Harajuku" to "Forever" and the word "Lovers" to "Love."

As a result of the chain using a similar image, Harajuku has supposedly "suffered and continues to suffer damage to its business reputation." Damage to business reputation? I don't think so. As if Harajuku even had a business reputation to begin with. I think they'll have a tough time with this one. After all, that's how stores like Forever 21: selling cheap lookalike items that are copies of designer items with slight modifications. They've been doing it forever, and Harajuku is not their first target.

Source.