On Saturday in Miami, Jessica Simpson launched her new swimwear collection.

“The inspiration for this show is me,” Simpson told Fashion Week Daily. [1] “The Jessica Simpson look is definitely all-American chic. There are some girlish, fun, flirty things that you will see on the runway tonight. But there is no reason a woman cannot be cute, beautiful, pretty, chic, and bohemian,” she said. “There is no reason we can’t be everything.”

Present at the show were Simpson's mother, hairstylist Ken Paves, Kim Kardashian, Jamie Lynn Sigler, Scott Sartiano, and even Dennis Rodman who showed up for the afterparty at Skybar.

Photos of the collection from GirlsTalkinSmack.com [2]

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