Hedi’s favorite Dior-addict Pete Doherty was selected to be the face of Roberto Cavalli’s latest ad campaign. He is a bad-ass boy, he loves to party and blows anything around him; yet Robert Cavalli felt that Doherty was the proper man to represent his latest line.

The advertisements were shot by Mert Alas & Marcus Piggott in Ibiza along with Pete’s “former” girlfriend Kate Moss - Roberto’s womenswear face. As expected, none of the fall pieces are shown and both ads portray Pete’s splendid rockish look. Basically, they dressed him as he does every other day and took some pictures of him staring at nothing in particular.

The new ads are way better than last year’s flamboyant Latin pictures - well, just a blank space would have been better than those. And they do not show any of Cavalli’s pieces, which is a total plus. I had never imagined Pete Doherty as a Cavalli model, I was absolutely surprised when I found out about the news. I still wonder if they chose him truly because of his appearance and social image, or if they chose him as some sort of deal with Kate Moss.