Kate Moss's Latest Adventure

As if Kate Moss wasn't already busy enough partying, modeling, getting high, and designing clothes for Topshop, she now has another item to add to her resume: launching her very own fragrance, entitled "Kate." Moss has partnered up with Coty to launch the fragrance, which debuted today in Morocco.

“[We will] tap into consumer groups that we haven’t tapped into before,” said Bernd Beetz, chief executive officer of Coty, who added the company is building its portfolio on fashion-, designer- and celebrity-oriented pillars. “[Moss] overlaps fashion and celebrity.”

The fragrance is expected to launch in the US in spring or fall of 2008. Price could be around 20 euros, or $27, to 45 euros, or $60, depending on product size. The scent, created by Firmenich perfumer Nathalie Lorson, is a floral musk. Lutz Herrmann designed its glass flacon, which is topped with a vintage-style black cap. Pink outer packaging is decorated with a black rose design complete with thorns, according to Women's Wear Daily.

"Moss worked with photographer Craig McDean on the ad campaign, which comprises a close-up of the model holding a black rose with a thorn brushing her lip. John Mathieson directed television spots showing Moss walking through a field of thistles, which transform into black roses," says an article on WWD.