Zoltar the Magnificent: hip power
Time and experience have proven that exotic prints on high-end fabrics do sell - pioneering the market, Lucien Pellat-Finet launched their $2k cashmere sweaters with skull printings. They did just fine; boys with money, desiring to be a part of some hip scene, catapulted the French label. After such a marketing event, Zoltar the Magnificent came by. A label of short existence, but with a promising future ahead, is turning Loro Piana cashmere into patterned hoodies that make Billionaires Boy Club garments look plain and simple. To fully understand the concept behind Zoltar the Magnificent, imagine yourself 50 years from now in a chaotic urban scenario. Now picture 10 fashion forward kids willing to form a video game like "guerrilla" - merge those two in one single thought. Welcome to the Zoltar lifestyle.