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They are young, sort of slightly talented, and Dutch. Two different, yet similar, collections compose Arhein Fashion - one designed by Sjaak Hullekes and the other one by Sebastiaan Kramer.

With only a few pieces worth looking at, these kids are growing steadily. They do not depict a style of their own, but a polished version of what is going on, on the streets. They do not have the capability, yet, of doing ground-breaking elaborations, but since they're becoming considerably popular I thought it would be convenient for you to know a thing or two about them.

Simple cuts, and even simpler ideas, portray a "brut" line which looks more like H&M than a serious artsy label. Nevertheless, they appeal to the eye of the average shopper and expose themselves as a "trendy" not-for-everyone label which, eventually, will attract more customers.

Be ready to embrace the luring "talent" of these to Dutch kids, because you will be hearing from them any time soon - not because of their designs, but because they have some serious selling material.