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For Fall-Winter 2007 . 2008 Gucci touts the "Indy bag" as the season's must-have accessory. The luxury giant tapped Mert Alas and Marcus Piggot to shoot the first-ever ad campaign solely dedicated to a season's must-have accessory.

Model Natasha Poly, clutches a crocodile "Indy bag" for the campaign reports WWD

"This is not a typical still life campaign," said Frida Giannini. "For me, the Indy bag embodies the core characteristics of the Gucci woman: sensuality and strength. This is why I wanted to create a dynamic setting."

Craig McDean will shoot the Gucci's ready-to-wear campaigns.