
Actress Julianne Moore will appear in BVLGARI’s Spring Summer 2010 jewelry and watch advertising campaign. The campaign, scheduled to debut in February 2010. The ads will depict a lifestyle that BVLGARI calls Eccentric Charisma. Each image features items from several of BVLGARI’s jewelry, watches and accessories collections.
Julianne Moore was chosen because she represents the style and personality of the BVLGARI woman. She exudes a timeless charisma and inescapable magnetism; her extraordinary combination of extraordinary beauty, sharp intelligence and confidence are ideal for BVLGARI’s campaign.
Mert Alas and Marcus Piggot photographed the campaign at Tony Duquette’s DAWNRIDGE house in Beverly Hills. Julia von Boehm styled Moore to appear mysterious, luminous and sophisticated. She wears 115 carat Colombian teardrop emerald earrings and Serpenti snake bracelets coiled around her wrists. She clutches BVLGARI’s new Chandra (Sanskrit for “moon”) bag in chestnut and Prussian blue leather.
The first backstage glimpses of the ad campaign can be seen on www.facebook.com/bulgari
Submitted by frillr on Wed, 2009-12-16 11:39.