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Levi Strauss & Co. and Goodwill have launched and important new
initiative called “A Care Tag for Our Planet”. Beginning in January
2010, the Levi's brand will add a new and unique dimension to its product
care tags – giving people care instructions about how to care for their
clothes after they’re no longer wanted .

Levi’s overall sustainable strategy. Learn more at www.levis.com/care [1].