I’m always in the quest for new great labels, so when I find one I like to share it with you guys - well…that’s kind of lie I would rather keep the store secret to myself, but what the hell. The menswear label is called Endovanera and it’s currently based in Los Angeles. Founded in 2005 by David Michael Hershberger and Mitch Moseley, the label portrays the all-American somewhat “underground” kids wearing European-like styles.
Their fall-winter collection, which is about to hit the stores, doesn’t present anything new nor amazing, yet it manages to greatly appeal my eye. It’s more of the same, but from the good stuff. Endovanera is just one of those label on which you can wear everything they offer without looking or feeling ridiculous or like an outcast; it’s a great line for you to buy from when you don’t know where to shop. They have skinny jeans, v-neck sweaters, trench coats…the usual. So when you decide to go and pay a little visit to one of their multiple resellers or actual stores don’t be afraid to pick up what ever you want because you’ll be more than happy with it and the quality will be as good.
Most of their work is done in dark colors like black, gray or blue - but that’s kind of how it goes right now. David and Mitch followed the current trends, not making any risks what so ever, and they did a pretty good job. Now they have an approachable label which will rapidly turn into one of the new hot companies.