We know very little about what is going on regarding fashion in Australia, and we merely know a thing about local designers going global. Therefore I believe that we should talk more about the great labels they have to offer. The only problem is that the only two nice brands that Australia is currently offering to the world are designed and conceived by the same man: Mic Eaton. The first one is Material Boy, the label which made him famous; and the other one is Another Boy, his second and less known brand.
I have already written about Material Boy last month so by just searching a bit on Frillr you’ll find everything you should know about it. Therefore I will focus my entry on Eaton’s more personal label, Another Boy.
It features the same eccentricity as Material Boy, but this time a slight shift towards a more “urban” look is made and less avant-garde pieces are presented. Eaton’s wacky creative mind surprises again, changing the surfer look one more time. I believe that this time he combined his urban pieces with his beach wear items, therefore creating his ideal line.
Regarding the more ready-to-wear items, I considerably like the kinda oversized hoodie featuring diverse types of patterns and prints, and no color what so ever. On the other hand, I think that the surf shorts are an amazing futuristic version of the generic California board shorts.
I'm completely dazzled by the fact that Eaton decided to use such a pale skinny, un-muscular, model to show-off his new work. And that’s no it, since the haircut he chose for his skinny young kid is so heroin chic - which is by no means related to the sun, beach nor fun activities.
I guess, there is a bit of Hedi Slimane in everyone of us.